Last month we published a post about the problem of ‘greenwashing’ – when companies market products as being natural and organic when a quick glance at the ingredients shows they’re being deliberately misleading.
As the guardian of the UK’s organic certification for a wide range of products – including skincare – the Soil Association recently announced a campaign against the growing trend of greenwashing called ‘Come clean about beauty‘.
In a recent survey, the Association found that 76% of people felt mislead by labels on these products. And now they’re calling on everyone who feels this is an important issue to sign a petition against the practice.
They are calling on brands which make organic or natural claims to #ComeCleanAboutBeauty and use the terms ‘organic’ and ‘natural’ responsibly – or not at all.
If you agree, simply click the button to sign the petition.